The Coca-Cola Company, one of the world’s largest producers of sugary beverages, has funded scientific research on fitness and public health at universities around the world. The newly-uncovered documents reveal that the money comes with strings attached. Five different funding agreements from universities show the company can prevent the results from going public, and has done so in the past. Similar concerns about conflicts of interest in commercially-funded research led to increasing funding disclosure requirements in science. However, researchers believe that this is probably not enough to assess the full extent of bias.
Isn´t the sensation of being tickled just the most bizarre? As silly as it might seem, there is apparently a whole evolutionary war being waged in the process of tickling, according to studies.