Soft2Bet is gradually transforming the iGaming industry through the application of fresh ideas, each aimed at growth. A quality set of tools was used in the process, enabling the company to achieve success in this industry while continuing to develop in regulated markets. Soft2Bet is working on implementing gaming mechanics that take B2B gamification to a completely different level. However, the company’s initial work was related to the B2C segment.
B2C Brands: The Beginning of Soft2Bet’s Operations
At the beginning of its activities, the Soft2Bet team focused on B2C brands, creating their own brands for various markets. The first brands were Betinia and CampoBet, and over time, other brands also appeared: Don.ro, Tooniebet.
When creating each brand, the specifics of local markets and player needs were taken into account, which means different languages, currencies, gaming limits, and promotional offers were used. Soft2Bet provides a comprehensive local experience for local players, which also positively affects the popularization of new brands in the gaming industry.
List of key Soft2Bet brands in the market:
- Betinia – Denmark, Sweden
- Swiper – Sweden, Romania
- Campobet – Denmark, Sweden
- Don.ro – Romania
- Tooniebet – Canada
Moreover, creating a new brand is directly associated with numerous complexities. After all, each country has a specific list of laws and rules that must be followed. Therefore, Soft2Bet faced the task of obtaining licenses in the markets of those countries where a specific brand would be offered.
When launching the first brands, the company was able to understand the principles of how exactly to work in regulated markets. This allowed them to learn how to quickly adapt to new player needs, follow all rules, and comply with laws. The launched brands brought the company not only revenue but also information about the habits and preferences of local players. This approach allowed for gradual product improvement and work on creating new ideas.
Through the launched brands, Soft2Bet gained a reputation in the iGaming industry as a reliable and responsible company.
Business Model Transformation
Soft2Bet’s rapid growth is directly related to its own brands. During its work, the team decides to move forward, not stopping at what has been achieved, because markets regularly change, and many new technologies and solutions appear. For this reason, Uri Poliavich and his team decide to invest in startups and new gaming ideas.
The company strives to support innovations in the iGaming industry in every way, abandoning the use of already outdated methods. New goals were set: to become leaders in the industry, offering players and operators new products and technologies. Additionally, completely new processes for investment and innovation were chosen, other projects and companies working with similar funds were studied.
The new approach helps Soft2Bet explore new technologies:
- artificial intelligence (AI) capabilities;
- data analytics;
- casual games and much more.
This approach and decision brings the company closer to all kinds of innovators and creators in the iGaming world. Therefore, business transformation occurs: from standard development of new brands to investment and support of new ideas.
Launch of Soft2Bet Invest
In July 2024, Soft2Bet launched Soft2Bet Invest, an iGaming Innovation Fund with a budget of 50 million euros. The goal of creating such a fund: to support new companies and ideas in the field of iGaming and casual games. As a result, Soft2Bet is interested in finding talented entrepreneurs, interesting startups with fresh ideas in order to further support them – financing and providing consultations.
Soft2Bet Invest helps startups actively grow and develop, find suitable markets. The fund not only shares experience with new market players but also helps them find major operators and meet with technology experts. All this contributes to the ability to achieve desired success in their industry.
Soft2Bet constantly tries to support various innovations aimed at globally changing the entire gaming world.
The Soft2Bet Invest team is actively searching for:
- AI and data-based tools
- Safer payment systems
- Player protection technologies
- Casual and mobile games
- Gamification mechanics
- Compliance solutions for global markets
The activities of Soft2Bet Invest were marked with a major award – “Outstanding Contribution to Gaming Industry Development 2024” at the SiGMA East Europe exhibition in September 2024. During its operation, the fund has already managed to significantly influence the iGaming industry, contributing to the market entry of new companies and ideas.
Soft2Bet specializes in modern technologies that help increase player safety, accelerate work processes, improve gamification and casual games. The fund is searching for interesting ideas that help operators strictly follow rules, ensuring safe conditions in various markets. Thanks to Soft2Bet Invest, the company manages to timely notice a huge number of current trends and new ideas that can be successfully implemented in its own brands and platforms. The company combines the success of its own brand and investments in startups to prepare solid ground for future growth and maintain leading positions in a highly competitive market.
Soft2Bet Team’s Investments in the iGaming Industry
Regular investments have a positive impact on Soft2Bet’s development. If initially the company was known in the world as an operator and brand creator, today with the appearance of the Soft2Bet Invest fund, it is called an important investor that supports new ideas in the iGaming world. This approach has a positive impact on the constant growth of respect from partners and even competitors.
With the help of investments, it’s much easier and simpler for companies to gain a wealth of new knowledge and work with new technologies. Various fund projects willingly collaborate with Soft2Bet brands. For example, new AI tools are tested on Betinia or CampoBet brands, which makes the gaming experience much better and safer. Therefore, Soft2Bet never stays away from effective solutions.
An additional advantage of Soft2Bet Invest is the ability to establish connections between startups and major operators to create a favorable ecosystem in which many users will be interested in new ideas. As a result, Soft2Bet sets new trends and changes the industry from within.
Regular investments help the company not stop developing while maintaining its flexibility. Using fund opportunities, it’s possible to quickly search for promising solutions and implement them in own products and platforms. Therefore, the company is called more competitive and ready for new challenges. In practice, Soft2Bet once again proves: competent investments and competent brand building can work together.
The company plans not to stop in the ideal combination of several tasks at once – brand development and regular investments. This approach helps the company remain a leader in innovation in the iGaming industry. Therefore, Soft2Bet’s story is often compared to a well-thought-out strategy that includes quick actions and constant striving for a better future.
Soft2Bet and B2B Providers: Using Gamification Capabilities
Soft2Bet knows and understands how properly integrated gaming mechanics radically change employees’ attitudes toward standard, boring business processes. This transformation is often called the key to success for modern corporate platforms.
5 Key Aspects of Gamification
Soft2Bet knows and understands that a quality game must be engaging while bringing necessary business results. All rewards must be tied to specific goals, and the system interface must be as simple and understandable as possible, even for beginners.
Gamification success is determined by 5 main aspects:
- Meaningful rewards. The system must provide real incentives that fully correspond to key goals and business tasks.
- Regular monitoring. By tracking interactions, it’s possible to make timely corrections and improvements to keep the system in working, current condition.
- Motivations and main tasks – maintaining balance. All gaming elements should gently push toward achieving the set goal. At the same time, these elements will not distract from main work responsibilities.
- Intuitive and simple platform management. Users should quickly understand the interface features without spending time on prolonged study of complex instructions.
- Flexible approach. Creating and applying an adaptive motivation system is the result of understanding that some users prefer public recognition while others prefer personal encouragement.
In its work, the Soft2Bet team regularly applies all 5 key aspects, not forgetting about regular improvement of its own solutions and ideas. As a result, all gaming elements help increase work efficiency and employee engagement. Therefore, the near future of business processes offers the following formula: routine tasks become challenges, and each achievement is perceived as a personal victory.
MEGA Gamification: What Is It and How Does It Work?
In search of something new and fresh, Soft2Bet created the MEGA platform, which became not just a tool but real motivation. The creation idea is simple and clear: every modern player needs motivation, a reason why they can play more while achieving certain goals.
In the MEGA platform, operators get the opportunity to create various campaigns that offer players additional money, but also give emotions, achievements, and reasons to return every day. In this case, gamification works as an invisible guide for the user.
The platform can work with bookmakers, casinos, and various sites related to the iGaming industry. Thanks to MEGA’s capabilities, operators can change their campaigns, add new tasks, and create seasonal promotions. As a result, the platform is considered maximally flexible, and players can observe constant change processes, which has a positive impact on their activity and loyal attitude.
The integration principle is maximally simple: the Soft2Bet team created MEGA to offer their audience a convenient solution for modern business. At the same time, there’s no need for prolonged study of all capabilities or development, as the platform is already ready for use. In this situation, the user gets all the advantages of quick integration that lead to fast results.
Today, gamification is considered not just a marketing move but a serious tool. MEGA demonstrates and confirms this with key performance indicators (KPIs) and high efficiency metrics.
Gamification Changes User Behavior
Gamification truly changes user behavior, having a huge impact on it.
The first factor is gaming session time. Players demonstrate special interest, want to complete their mission, receive rewards, and increase their own level. For this reason, they stay on the site much longer. Depending on the specific campaign, gaming session time can be increased by 2 or even 4 times. As a result, the following formula works: longer sessions = more spins = more bets = more revenue.
The second factor is deposit frequency. Interesting missions lead to increased deposit frequency to be able to perform specific tasks. For example, today’s deposit and tomorrow’s opportunity to receive a reward. Therefore, players return much more often and make smaller amounts but maintain deposit frequency. All this positively affects increasing overall revenue.
The third factor is emotional connection. The absence of gamification leads to players entering the site, clicking, spinning, and leaving. With gamification, it’s possible to feel all the advantages of progress in the gaming industry.
The fourth factor is that gamification promotes retention. If a player successfully completed one mission, the chances increase that they will start the next one. As a result, players return every day, every week, which means retention KPI indicators steadily grow, and average revenue per user (ARPU) improves. This happens due to increased user deposits and exploration of more products. MEGA maintains user engagement.
Soft2Bet regularly monitors information to collect fresh data on various brands. This allowed them to find out the following: players value progress, achievements, and visible rewards. Operators note that MEGA helps reduce the load that can be placed on the marketing team. At the same time, CRM requires less manual work, and the platform helps push the player in the right direction.
Gamification allows making the modern user’s journey maximally structured: first deposit, first spin, first challenge. As a result, the player doesn’t leave but stays. Their adaptation becomes smoother, and gamification has a positive impact on increasing conversion.
Working with the MEGA platform, many operators have already noted that business becomes more predictable, revenue stabilizes, KPIs regularly grow, risks are reduced, and maximum control is achieved. Therefore, gamification provides competitive advantages.
MEGA is not a trend of the near future but a standard for successful brands in the iGaming industry.
Real Numbers from Soft2Bet’s MEGA
To control results, Soft2Bet regularly monitors information on different brands, projects, and players. This allowed proving the high efficiency of using the MEGA platform: operators who use the platform’s functions observe rapid growth in net gaming revenue. In just a few months, NGR grew by 65% because users started playing more often, making deposits, and staying on the site longer.
An equally important indicator is ARPU (average revenue per user) – after successful MEGA integration, this KPI grew by +45%.
Deposits also increase: some brands demonstrate a 50% increase in deposit frequency. Moreover, such results are considered stable. MEGA helps operators maintain reliable results and improve them over time. Using gamification, it’s possible to enter new markets, and retention indicators show real growth. In addition, it’s gamification that pushes players to try new games each time, missions direct gamers to other slots they haven’t played before.
The effectiveness of the MEGA platform is proven by real numbers:
- Players stay in the game 4 times longer to complete missions.
- Deposits are made 50% more often
- ARPU increases by 45% – players make deposits because they remain satisfied with missions.
This approach allowed establishing partnerships with providers. The MEGA platform ensures fast results that are maintained in the long term. This is a sustainable growth tool.
How Operators Use Gamification
The modern iGaming industry is full of competitors and is considered dynamic. Therefore, operators who refuse to use innovative solutions stay behind. Gamification with MEGA helps stay one step ahead.
At the same time, operators use MEGA platform capabilities not only to increase engagement. With its help, they manage to create communities, leaderboards, interesting competitions for player communication. Therefore, the platform looks alive, and the presence of a special set of functions significantly increases loyalty. Players willingly compete with each other, share results, discuss new strategies.
Some brands use the platform’s capabilities for special VIP programs – the proposed missions are available only to the best players. VIP clients feel their specialness and receive exclusive rewards for completing missions. Thanks to flexibility, operators get the opportunity to adapt gamification to market needs. Not all strategies work equally well in different countries. Seasonal events are also called part of an important strategy. For example, holidays, special dates, major sporting events are good reasons to launch time-limited missions. Limited deadlines and urgency lead to users starting to play faster and more actively.
Gamification promotes market expansion. Brands with MEGA can enter new regions, winning user trust. Gamification also has a positive impact on marketing campaigns – instead of cold promotional offers, operators offer missions and challenges to which players react positively. As a result, gamification helps brands get a unique experience and have strong identity.
Together with the MEGA platform, operators not only follow already set trends but also create new trends for the market. For modern iGaming business, gamification is not just an additional function but a necessary tool for stability, growth, and future success. Soft2Bet offers using a ready-to-work tool that guarantees quick launch and easy integration.
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